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Creative lead in an award winning marketing department that supports an $87 billion dollar industry-leading fully integrated pharmacy health care company Responsibilities include;
the development of 4 major advertising campaigns that totaled 4 television spots, brand videos and extensive print advertising in support of a $15 billion front store business / Developed and implemented the redesign of Extracare - the largest retail loyalty program in the world / Designed style guides and brand guidelines / Concepted & designed in-store signing for 8000 stores in 6 departments including; pharmacy, extracare, beauty, minute clinic, home health, and overall brand / Developed a range of both online and print projects including e-mail campaigns, advertorial, online advertising campaigns, brand videos, print collateral, and sales pieces / Assisted in the development of CVS/pharmacy Exceptional & Pilot store re-design program / Driving ongoing creative innovation within the team - leading change and improvements to messaging & creative that in turn drove higher customer response / Worked in a fast-paced environment - completing all projects without compromising quality / Brand strategy and business planning